Hi, my name is Eugene Ng. 

I’m your Digital Marketing Strategist.

Drawing upon over two decades of comprehensive experience spanning marketing, events, digital, and social media realms, I consistently strive to surpass expectations and consistently achieve key performance indicators.

My commitment to understanding customer needs, conducting meticulous market research, and precisely targeting relevant demographics fuels my passion for delivering impactful results. With a steadfast dedication to excellence, I continuously refine strategies to resonate with audiences, ensuring alignment with evolving market dynamics. This unwavering pursuit of customer-centricity underscores my professional ethos and drives success across diverse domains of expertise.

My specialties include:

• Digital Marketing & Social Media: With fifteen years of dedicated experience in marketing communications and advertising management, I’ve directed the strategic trajectory of company social media channels alongside a comprehensive range of marketing initiatives. Proficient across various domains, including social media marketing, SEO, SEM, meticulous market research, and precise audience targeting, I orchestrate both online and offline advertising campaigns with expertise in above and below the line strategies. Leveraging website analytics, I ensure campaign performance aligns with set objectives. Additionally, I am at adept community management, and strategic platform planning. These underscore my commitment to crafting impactful digital campaigns that resonate with audiences and yield measurable outcomes in today’s dynamic online sphere.

• E-Commerce: My experience extends to adeptly establishing e-commerce channels for Her Jewellery, encompassing both the primary company website and prominent platforms like Shopee, Lazada, and Qoo10. This involved meticulous setup and management to ensure seamless operation and maximise sales potential. Concurrently, I executed targeted social media campaigns aligned with significant sales events, strategically leveraging these platforms to achieve and surpass set targets. This integrated approach underscores my proficiency in e-commerce strategy and digital marketing, driving tangible results and contributing to the overall success of the brand’s online presence.

• Events Management: With over seventeen years of experience, I’ve orchestrated a diverse range of events, from mega gatherings like the SA Grand Mega Travel Fair and Travel Revolution: The Event, to milestone celebrations such as the MINI Cooper 50th Anniversary. I’ve managed prestigious product launches for brands like BMW and Peugeot, alongside cultural performances and elegant gala dinners. Notably, I’ve managed events graced by esteemed figures including Her Excellency President Halimah Yacob, and key political leaders like Goh Chok Tong, Lee Hsien Loong, Lee Kwan Yew, and Tony Tan. These experiences have equipped me with the expertise to deliver exceptional events that leave a lasting impact.

• Creative Producing & Project Ideation: Furthermore, my expertise extends to project ideation and creative production, roles I’ve undertaken in recent endeavours. With a meticulous approach, I adeptly translate client briefs into tangible projects, collaborating closely with my team to realise the client’s vision. From conceptualisation to execution, I spearhead the creative process, ensuring each project reflects the client’s objectives and resonates with their target audience. This hands-on involvement underscores my commitment to delivering bespoke solutions that exceed client expectations and drive success.

• Projects Management: With seventeen years at the helm of project management, I’ve been instrumental in refining work processes, reducing operational expenses, and addressing underlying challenges head-on. My tenure has been marked by a proactive approach to problem-solving, delving into core issues to implement effective solutions. Furthermore, I’ve played a pivotal role in fostering business expansion through strategic collaborations with external partners, orchestrating joint promotional initiatives to drive growth.

• Vendor Management: Additionally, I’ve taken charge of managing and coordinating with numerous vendors to ensure the seamless setup and logistics for my events, demonstrating adeptness in vendor relations and negotiation. Moreover, for smaller-scale events, I’ve taken a hands-on approach, personally overseeing setup tasks to uphold meticulous standards and streamline operations. This multifaceted approach underscores my commitment to meticulous event execution and operational efficiency, showcasing a dedication to delivering outstanding results across varying scales of event management.

• Technical Setups: Possessing skills in operating technical equipment ranging from video cameras to sound mixers, I am well-versed in the intricacies of AV production. Rooted in my foundational training at Ngee Ann Polytechnic and enriched by practical experience at Faber Image, I command proficiency across various AV disciplines. While my expertise lies primarily in video engineering, my training and hands-on involvement have equipped me to navigate seamlessly through a spectrum of AV specialities. From mixers and switchers to truss and lighting programming boards, I bring a comprehensive skill set to each project, ensuring seamless execution and exceptional results.

• Other Skillsets: I possess adeptness in utilising a diverse array of online software and tools to facilitate seamless operations, encompassing conferencing platforms like Zoom, as well as visual editors such as Canva and Crello. Moreover, my proficiency extends to professional applications like Photoshop, InDesign, and Illustrator, enabling me to deliver high-quality outputs across various design requirements. In addition to technical skills, my finely honed interpersonal abilities enable effective team management and foster collaborative dynamics. With over 2 decades of experience in budget forecasting and administration, I bring a wealth of expertise in financial management, ensuring prudent allocation of resources and optimal project outcomes.

While deeply passionate about my areas of expertise, I’m also enthusiastic about coffee! If you think I may be a good fit for your company, or if you’d like to get together and chat over a cup of java, email me at eugene.ng.1978@gmail.com or send me a message on Whatsapp.